Powerful reports are available in the ONE by AOL: Mobile UI. Each report provides a different view into your data.
|Report Name||Report Description|
Important Note on Revenue Reporting
All revenue shown in the ONE by AOL: Mobile UI is net, incomplete, and preliminary.
Any and all material or information provided herein is for purposes of information only and remains subject to change based on adjustments from, or reconciliations with, demand partner source reporting.
Please submit a request with any questions or comments.
Navigate to the reports page (link on left nav bar) and select a report type.
Select one of the preset date ranges or create a custom range.
Click GO and your report will run. The results will appear in a window in the main section.
Multiple reports may be open at the same time. Specify the new report criteria and click the Go button. Your new report will appear at the top of the list.
All of your reports will be "remembered" as long as you don't close them. To "remember" a report, just leave it open and it will appear the next time you login.
Note: Remembered reports are stored within the browser of a specific computer. If you login using a different browser or different computer the reports are not remembered.
Each report has a number of features.
Title - The title of each report shows the type of report, your company name and the date range selected. Clicking the edit icon allows the date range for the report to be changed.
Columns - Columns can be added and removed from each report. Just select the Columns button and check or un-check the columns you'd like to see.
Exporting - Reports can be exported as PDF or Excel formats by clicking.
Copying Report Data - To copy the contents of a report, click the icon.
Refreshing Report Data - Since reports are remembered, you must refresh them, using the double arrow refresh icon, to get current data. For example, if ‘This Month’ is the selected date range for a report run two days ago, refreshing the report will include the two most recent days.
Closing Reports - click the x icon to permanently close a report.
Reordering Reports - Reorder reports by grabbing the report name and dragging it to the desired order.
Add Dimensions - To drill deeper into your data, add dimension by double clicking on the row you want to analyze. Then select the dimension you would like to drill into. Options are Site, Ad Source, Ad Tag, Country, Position, Source Type, and Time.
Once the selection is made, the report refreshes automatically and the data is displayed as requested. The example below uses the Site drill down option.
Multiple ad dimensions may be selected at the same time. The summary data appears at the top in blue highlight.
Note on Time Dimension: Drilling into a Time dimension will eliminate the ability to drill down any further. If you choose to drill down into a Time dimension, it should be your last step in the drill-down.
Note on Requests: There are two Requests that we report on:
|In Coming Requests: These are ad requests coming into ONE by AOL: Mobile (requests you are making to us).|
|Outgoing Requests: When drilling into the Source Type dimension, the reports look at Outgoing Requests. These are requests ONE by AOL: Mobile has made to ad sources. This number is often significantly higher than incoming Requests because we try multiple ad sources before successfully getting a response.|
Rolling Up - Back out of any drill down by closing the dimension you no longer want to view. For example, to remove the time dimension, click ‘X’ to close the daily button and notice that the screen refreshes with only the detail requested.