Recommended Settings for Ad Placements
AOL recommends the following settings for each type of ad placement to maximize your revenue. Each placement can have its own set of ad sources, business rules and reports.
AOL recommends a single banner placement that is persistent on screen as a user navigates through your application. For this placement, the best way to drive user engagement is to maximize the amount of time the ad is on the screen and viewable to users.
- Rich Media is enabled on our banner placements, and we strongly encourage you to leave this setting as it drives additional revenue through higher eCPM.
- Banner size defaults to dynamic to ensure that it displays perfectly on any device.
Mobile Video placements are an excellent way to generate higher revenue and value per impression as they deliver greater eCPMs and user interaction.
- Interstitial placements are enabled on our video ads as the ONE by AOL: Mobile SDK supports both Landscape and Portrait video ads.
- Interstitial placements allow both Video and static ad units, but can be configured to accept Video ad units only.
- Our Video ad units have a configurable countdown timer that informs users of when the skip button will appear. By default, the SDK presents a Skip button after 7 seconds. This setting is configurable at the application level, by AOL. The longer you delay the skip button - therefore increasing completion rates - the more valuable your video inventory is.
A static interstitial ad is a full screen ad unit that is typically presented at a logical break within an application. You can show an interstitial between levels of a game, after a user clicks on an article, or as a user navigates between sections of your application. Interstitial ad units tend to have better user engagement (higher CTRs) than banner ads, and typically deliver higher eCPMs.
- Standard interstitial ad unit sizes are 320x480 (portrait) and 480x320 (landscape) on a phone and 768x1024 (portrait) and 1024x768 (landscape) on tablets. Interstitial ad units tend to have better user engagement (higher CTRs) than banner ads, and typically deliver higher eCPMs.
Native is an inline ad format designed to seamlessly integrate and perform within native mobile app experiences. The look and feel of the ad unit is controlled by the publisher, and typically is seamlessly integrated with an application to preserve the user experience. AOL recommends using at minimum 4 basic elements of a native ad unit to ensure that performance will be upheld: (1) Title (2) Description (3) CTA Button (4) Image.
The ONE by AOL: Mobile platform supports accessing and mediating native demand through the ONE by AOL: Mobile Marketplace, our direct ad network demand, and by integrating the Facebook Ad Network SDK into your application.