Recommended Settings for Ad Placements
AOL recommends the following settings for each type of ad placement to maximize your revenue. Each placement can have its own set of ad sources, business rules and reports.
AOL recommends a single banner placement that stays on the viewer's screen as a user navigates through your application. The best way to drive user engagement is to maximize the amount of time the ad is on the screen.
- Rich Media is always enabled on our banner placements.
- Banner size defaults to ‘dynamic’ ensuring correct display on all devices.
Mobile Video placements are an excellent way to generate higher revenue and value per impression as they deliver greater eCPMs and user interaction.
- Interstitial placements are enabled on our video ads as the ONE by AOL: Mobile SDK supports both Landscape and Portrait video ads.
- Interstitial placements allow both Video and static ad units, but can be configured to accept Video ad units only.
- Our Video ad units have a configurable countdown timer informing users of when they can skip the ad. By default, the SDK presents a Skip button after 7 seconds. Configure this setting at the application level. The longer you delay the skip button - therefore increasing completion rates - the more valuable your video inventory is.
A static interstitial ad is a full screen ad unit that is typically presented at a logical break within an application. The best times to show an interstitial ad are: between levels of a game, after a user clicks on an article, or as a user navigates between sections of your application. Interstitial ad units tend to have better user engagement (higher CTRs) than banner ads, and typically deliver higher eCPMs.
- Standard interstitial ad unit sizes are 320x480 (portrait) and 480x320 (landscape) on a phone and 768x1024 (portrait) and 1024x768 (landscape) on tablets. Interstitial ad units tend to have better user engagement (higher CTRs) than banner ads, and typically deliver higher eCPMs.
Native is an inline ad format designed to seamlessly integrate and perform within native mobile app experiences. The look and feel of the ad unit is controlled by the publisher, and typically is seamlessly integrated with an application to preserve the user experience.
The ONE by AOL: Mobile platform supports accessing and mediating native demand through our Marketplace, our direct ad network demand, and by integrating with third-parties partners (such as Facebook Ad Network or OpenX).
- AOL recommends using a minimum of 4 basic elements per native ad unit to ensure high-level performance will be upheld: (1) Title (2) Description (3) CTA Button (4) Image.