Choose Ad Source
Use the instructions below to select which source the ads you publish will come from.
Choose Ad Source
- From the Applications and Sites tab on the Dashboard, click an existing App or Site to open the placements associated with it. Then click a placement name to open the Monetization Dashboard. Once in the Monetization Dashboard, you can jump to additional placements using the left hand sidebar.
- Click the blue plus sign next to create an Ad source.
- Select the Ad source type from the drop down.
Oath Ad Platforms SSP - a programmatic exchange, hosting more than 200 advertisers platforms looking to buy your inventory.
Ad Network - A third-party advertising partner you connect to through SSP.
Test Ad Source - A way to test your integration. You will receive a stock creative from the SSP. Note: this tag does not cause ad revenue to be attributed, but you are guaranteed a 100% fill rate.
- Name your Ad Source and enter your desired Floor Price. An Ad source window will open.
Note: If you would like to test your placements, select Test Ad Source from the Add Ad Source drop down. The Test Ad Source will fill at 100% and should be un-deployed once testing is complete. To un-deploy, drag Test Ad Source to the Unassigned column. See the Testing Your Placement’s Integration Document for more details.
- Specify Ad Source Details using the Tabs on the Ad Source dashboard. The SSP has four tabs; Creative, Targeting, Bidders and Blockers. Other Ad Sources only show tabs for supported features.
- Creative Tab - used to select or change the ad size and auto expansion options. Ad Size can be inherited from what was defined at the placement, or defined explicitly here. More detail on Creative Tab.
- Targeting Tab - used to select target markets geographically (by country, territory or specific location), choose which device operating systems will be allowed or disallowed, and select whether wifi or internet carriers are allowed. Choose to target all countries or implement country-level geo-targeting or block specific countries. Targeting or blocking of specific devices, OS versions, Wi-Fi, and carriers is also done on this tab. More details on Targeting.
Tip: If you have a diverse geoprofile, we recommend creating two demand sources with separate floors - one for Major Markets (such as USA, Canada, Western Europe, Australia, etc.) and one for ROW (the rest of the world). This will allow you to geographically optimize yield.
- Bidders Tab - use to select which DSPs can bid on your inventory; allow or block groups of bidders or specific single advertisers bidding on your inventory. Choose to allow all bidders or select specific bidders (also known as a Whitelist) by selecting the appropriate button. Find more detailed information on Bidder Groups here.
- To allow all bidders, select Allow All Bidders.
- To allow access to only specific DSPs, click on Select Specific Bidders and select Allow from the drop-down menu. To individually add bidders start typing a bidder’s name in the Search Bar and click on the bidder to add it. Add additional bidders as needed and click Save when done. Note: You may want to block bidders as a group rather than individually. Blocking advertisers using the group method allows you make a one-time change in the group that propagates to all of the ad sources assigned that group.
- You can also block specific bidders from bidding on your inventory. To do this, click on Select Specific Bidders. Select Block from the drop-down menu. Use the Search functionality to locate and select those you wish to block. Click Save once you’ve finished selecting bidders. Note: We recommend using this block functionality over the "allow/whitelist" as it is more specific and allows new DSPs maximum access to your inventory.
- Blocking Tab - used to select default Bidder Groups, as well as categories and individual domains to block from bidding. Click Select Groups and select the group from the available list. You can also choose to block additional categories or domains from bidding on this ad source. See more information on Blocking Advertisers here.
Note: You may create a copy of any demand source. To do so, click on the three dots next to the demand source and select Copy. You will be able to choose the Site or App and Placement to which you want to copy this demand source and then edit the attributes.