ONE Mobile RTB Bid Request Samples

The ONE Mobile Exchange supports the OpenRTB 2.3 standard

Mobile Web

Mobile Web Header Bidding - 320x50 Banner

{
	"id": "6d14ab94-d544-495b-8461-9ec8fdc811e7",
	"at": 1,
	"bcat": ["IAB26", "IAB25", "IAB24"],
	"imp": [{
		"id": "6d14ab94-d544-495b-8461-9ec8fdc811e7-1",
		"instl": 0,
		"banner": {
			"h": 50,
			"w": 320,
			"battr": [6, 7],
			"pos": 5
		},
		"displaymanager": "web",
		"bidfloor": 2.5,
		"ext": {
			"nex_screen": 0
		}
	}],
	"site": {
		"id": "155013",
		"name": "CoolPub",
		"domain": "coolpub.com/landing/",
		"cat": ["IAB14"],
		"page": "https://coolpub.com/homepage",
		"ref": "https://coolpub.com/homepage",
		"publisher": {
			"id": "29901",
			"name": "Novelty Media",
			"ext": {
				"nex_else": 0,
				"imp.hb": 1
			}
		}
	},
	"device": {
		"ip": "172.56.000.000",
		"carrier": "T-MOBILE",
		"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-N950U Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.81 Mobile Safari/537.36",
		"make": "Samsung",
		"model": "SM-N950U",
		"osv": "8.0.0",
		"js": 1,
		"os": "Android",
		"connectiontype": 3,
		"devicetype": 4,
		"geo": {
			"country": "USA",
			"type": 2
		}
	},
	"user": {
		"id": "UP1929c984-4596-11e8-0000-00000000",
		"buyeruid": "00000aaaaaa000000bbbbb"
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 0
		}
	}
}

 

Mobile Web Non-Header Bidding - 320x50 Banner

{
	"id": "152e25ef-39f1-4ac0-a5b9-915f8f326146",
	"at": 2,
	"bcat": ["IAB22-1", "IAB15-1"],
	"badv": ["baddomain.com"],
	"imp": [{
		"id": "152e25ef-39f1-4ac0-a5b9-915f8f326146-1",
		"instl": 0,
		"banner": {
			"h": 50,
			"w": 320,
			"pos": 1
		},
		"displaymanager": "web",
		"bidfloor": 0.05,
		"ext": {
			"nex_screen": 0,
			"nex_sd": 0
		},
		"secure": 1
	}],
	"site": {
		"id": "3836",
		"name": "CoolPub",
		"domain": "coolpub.com/landing/",
		"cat": ["IAB14"],
		"page": "https://coolpub.com/homepage",
		"ref": "https://coolpub.com/homepage",
		"publisher": {
			"id": "93",
			"name": "Coolest Publisher",
			"ext": {
				"nex_else": 0
			}
		},
		"mobile": 1
	},
	"device": {
		"ip": "172.58.000.000",
		"carrier": "T-MOBILE",
		"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-J327T1 Build/NRD90M) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.116 Mobile Safari/537.36",
		"make": "Samsung",
		"model": "SM-J327T1",
		"osv": "7.0",
		"js": 1,
		"os": "Android",
		"connectiontype": 3,
		"devicetype": 4,
		"geo": {
			"country": "USA",
			"type": 2
		}
	},
	"user": {
		"id": "VBb9ad7ef8-7199-99999-999999"
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 0
		}
	}
}

 

Mobile Web - Static Interstitial

 {
 	"id": "77637e3c-7e23-48b9-b446-40c2e2d7e21a",
 	"at": 1,
 	"imp": [{
 		"id": "77637e3c-7e23-48b9-b446-40c2e2d7e21a-1",
 		"instl": 1,
 		"banner": {
 			"h": 480,
 			"w": 320,
 			"pos": 7
 		},
 		"displaymanager": "web",
 		"bidfloor": 0.45,
 		"ext": {
 			"nex_screen": 0
 		},
 		"secure": 1
 	}],
 	"site": {
 		"id": "183015",
 		"name": "Cool Site",
 		"domain": "coolsite.com",
 		"cat": ["IAB7-31", "IAB1", "IAB9"],
 		"page": "https://coolsite.com/article1",
 		"ref": "https://coolsite.com/homepage",
 		"publisher": {
 			"id": "49869",
 			"name": "cool pub",
 			"ext": {
 				"nex_else": 0,
 			}
 		}
 	},
 	"device": {
 		"ip": "107.77.0.0",
 		"carrier": "AT&T",
 		"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_1_2 like Mac OS X) AppleWebKit/604.3.5 (KHTML, like Gecko) Mobile/15B202 [FBAN/FBIOS;FBAV/172.0.0.46.94;FBBV/108425359;FBDV/iPhone6,1;FBMD/iPhone;FBSN/iOS;FBSV/11.1.2;FBSS/2;FBCR/AT&T;FBID/phone;FBLC/en_US;FBOP/5;FBRV/0]",
 		"make": "Apple",
 		"model": "iPhone",
 		"osv": "11_1_2",
 		"js": 1,
 		"os": "iOS",
 		"connectiontype": 3,
 		"devicetype": 4,
 		"geo": {
 			"country": "USA",
 			"type": 2
 		}
 	},
 	"regs": {
 		"coppa": 0,
 		"ext": {
 			"gdpr": 0
 		}
 	}
 }  

 

Mobile Web - Video Interstitial

{
	"id": "3b55e7de-03ad-4e57-9389-04310d6f9292",
	"at": 2,
	"imp": [{
		"id": "3b55e7de-03ad-4e57-9389-04310d6f9292-1",
		"instl": 1,
		"video": {
			"h": 480,
			"w": 320,
			"pos": 0,
			"mimes": ["video/mp4", "video/3gpp"],
			"linearity": 1,
			"minduration": 0,
			"maxduration": 30,
			"maxbitrate": 1200,
			"protocols": [2, 5]
		},
		"ext": {
			"nex_screen": 0
		}
	}],
	"site": {
		"id": "7971",
		"name": "Bidder Test Mobile WEB",
		"domain": "rtbtest.nexage.com",
		"cat": ["IAB1"],
		"keywords": "radiation",
		"page": "http://www.nexage.com",
		"ref": "http://www.iab.net",
		"search": "radiation",
		"publisher": {
			"id": "2",
			"name": "RTB Bidder Integration Test Publisher",
			"ext": {
				"nex_else": 0
			}
		},
		"mobile": 1
	},
	"device": {
		"ip": "166.137.000.000",
		"carrier": "ATT",
		"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; el-gr) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5",
		"make": "Apple",
		"model": "iPhone",
		"osv": "3.1.2",
		"connectiontype": 3,
		"devicetype": 1,
		"geo": {
			"lat": 42.000,
			"lon": -71.000,
			"country": "USA"
		}
	},
	"user": {
		"id": "ASDFJKL",
		"yob": 1961,
		"gender": "F",
		"keywords": "sports",
		"geo": {
			"country": "USA",
			"city": "Waltham",
			"zip": "02451",
			"region": "MA",
			"type": 3
		},
		"ext": {
			"nex_marital": "M",
			"nex_kids": "N",
			"nex_hhi": 75000,
			"nex_dma": "Boston"
		}
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 0
		}
	}
}  

 

In App

In App - 320x50 Banner

{
	"id": "59080c40-eebd-4fd7-9724-c5b8cf766ec0",
	"at": 2,
	"bcat": ["IAB8-5", "IAB23"],
	"badv": ["playgames.com", "competitor.com"],
	"imp": [{
		"id": "59080c40-eebd-4fd7-9724-c5b8cf766ec0-1",
		"instl": 0,
		"banner": {
			"h": 50,
			"w": 320,
			"pos": 5,
			"api": [5, 3]
		},
		"displaymanager": "millennial",
		"displaymanagerver": "6.8.1-72925a6",
		"bidfloor": 0.71,
		"ext": {
			"nex_screen": 0
		}
	}],
	"app": {
		"id": "135331",
		"name": "Cool App",
		"publisher": {
			"id": "26781",
			"name": "Cool Pub",
			"ext": {
				"nex_else": 0
			}
		},
		"domain": "coolapp.com",
		"cat": ["IAB1", "IAB9"],
		"ext": {
			"nex_sdkv": "6.8.1-72925a6"
		},
		"bundle": "com.app.cool",
		"storeurl": "https://play.google.com/store/apps/details?id=com.app.cool&hl=en"
	},
	"device": {
		"ifa": "5f9892cb-e53d-4353-0000-00000000",
		"dnt": 1,
		"ip": "109.177.0.0",
		"carrier": "WIFI",
		"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-J330G Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/66.0.3359.158 Mobile Safari/537.36",
		"make": "Samsung",
		"model": "SM-J330G",
		"osv": "7.0",
		"js": 1,
		"os": "Android",
		"language": "ar",
		"connectiontype": 2,
		"devicetype": 4,
		"ppi": 320,
		"hwv": "SM-J330G",
		"geo": {
			"country": "ARE",
			"type": 2
		},
		"lmt": 1
	},
	"user": {
		"id": "5f9892cb-0000-0000-00000000"
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 0
		}
	},
	"ext": {
		"screen_orientation": 2
	}
}

 

In App - Banner Interstitial

 {
 	"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe",
 	"at": 2,
 	"badv": ["badadvertiser.com"],
 	"imp": [{
 		"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe-1",
 		"instl": 0,
 		"video": {
 			"h": 480,
 			"w": 320,
 			"pos": 0,
 			"mimes": ["video/mp4", "video/3gpp"],
 			"linearity": 1,
 			"minduration": 0,
 			"maxduration": 30,
 			"playbackmethod": [1, 2, 3],
 			"startdelay": 0,
 			"ext": {
 				"skippable": 0,
 				"skipoffset": 7
 			},
 			"maxbitrate": 1200,
 			"protocols": [5, 2]
 		},
 		"displaymanager": "web",
 		"bidfloor": 5.71,
 		"ext": {
 			"nex_screen": 0
 		},
 		"secure": 1
 	}],
 	"app": {
 		"id": "172875",
 		"name": "Cool App",
 		"publisher": {
 			"id": "26807",
 			"name": "Cool Pub",
 			"ext": {
 				"nex_else": 0
 			}
 		},
 		"domain": "coolapp.com",
 		"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],
 		"bundle": "com.coolapp",
 		"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"
 	},
 	"device": {
 		"ifa": "22f79e53-459f-4f57-0000-00000000",
 		"dnt": 0,
 		"ip": "174.235.0.0",
 		"carrier": "VERIZON",
 		"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-G955U Build/R16NW; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",
 		"make": "Samsung",
 		"model": "SM-G955U",
 		"osv": "8.0.0",
 		"js": 1,
 		"os": "Android",
 		"connectiontype": 3,
 		"devicetype": 4,
 		"geo": {
 			"lat": 37.000,
 			"lon": -97.000,
 			"country": "USA",
 			"city": "Greatcity",
 			"zip": "00000",
 			"metro": "678",
 			"region": "KS",
 			"type": 1
 		}
 	},
 	"user": {
 		"id": "22f79e53-459f-4f57-0000-00000000",
 		"gender": "F",
 		"geo": {
 			"country": "USA",
 			"zip": "00000",
 			"type": 3
 		}
 	},
 	"regs": {

 		"coppa": 0,
 		"ext": {
 			"gdpr": 0
 		}
 	}
 }

 

In App - Video

 {
 	"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe",
 	"at": 2,
 	"badv": ["badadvertiser.com"],
 	"imp": [{
 		"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe-1",
 		"instl": 0,
 		"video": {
 			"h": 480,
 			"w": 320,
 			"pos": 0,
 			"mimes": ["video/mp4", "video/3gpp"],
 			"linearity": 1,
 			"minduration": 0,
 			"maxduration": 30,
 			"playbackmethod": [1, 2, 3],
 			"startdelay": 0,
 			"ext": {
 				"skippable": 0,
 				"skipoffset": 7
 			},
 			"maxbitrate": 1200,
 			"protocols": [5, 2]
 		},
 		"displaymanager": "web",
 		"bidfloor": 5.71,
 		"ext": {
 			"nex_screen": 0
 		},
 		"secure": 1
 	}],
 	"app": {
 		"id": "172875",
 		"name": "Cool App",
 		"publisher": {
 			"id": "26807",
 			"name": "Cool Pub",
 			"ext": {
 				"nex_else": 0
 			}
 		},
 		"domain": "coolapp.com",
 		"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],
 		"bundle": "com.coolapp",
 		"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"
 	},
 	"device": {
 		"ifa": "22f79e53-459f-4f57-0000-00000000",
 		"dnt": 0,
 		"ip": "174.235.0.0",
 		"carrier": "VERIZON",
 		"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-G955U Build/R16NW; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",
 		"make": "Samsung",
 		"model": "SM-G955U",
 		"osv": "8.0.0",
 		"js": 1,
 		"os": "Android",
 		"connectiontype": 3,
 		"devicetype": 4,
 		"geo": {
 			"lat": 37.000,
 			"lon": -97.000,
 			"country": "USA",
 			"city": "Greatcity",
 			"zip": "00000",
 			"metro": "678",
 			"region": "KS",
 			"type": 1
 		}
 	},
 	"user": {
 		"id": "22f79e53-459f-4f57-0000-00000000",
 		"gender": "F",
 		"geo": {
 			"country": "USA",
 			"zip": "00000",
 			"type": 3
 		}
 	},
 	"regs": {

 		"coppa": 0,
 		"ext": {
 			"gdpr": 0
 		}
 	}
 }

 

In App - Native

 {
 	"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270",
 	"at": 2,
 	"imp": [{
 		"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270-1",
 		"instl": 0,
 		"displaymanager": "millennial",
 		"displaymanagerver": "6.4.0-0220c20",
 		"bidfloor": 0.25,
 		"ext": {
 			"nex_screen": 0
 		},
 		"pmp": {
 			"deals": [{
 				"id": "1447191862975126032"
 			}]
 		},
 		"native": {
 			"request": "{   \"native\": {     \"ver\": \"1\",     \"assets\": [       {         \"id\": 100100100,         \"required\": 1,         \"title\": {           \"len\": 25         }       },       {         \"id\": 100101100,         \"required\": 1,         \"data\": {           \"type\": 2,           \"len\": 100         }       },       {         \"id\": 100102100,         \"required\": 1,         \"img\": {           \"w\": 240,           \"h\": 240,           \"type\": 1         }       },       {         \"id\": 100103100,         \"required\": 1,         \"img\": {           \"w\": 1200,           \"h\": 627,           \"type\": 3         }       },       {         \"id\": 100104100,         \"required\": 1,         \"data\": {           \"type\": 12,           \"len\": 15         }       },       {         \"id\": 100105100,         \"required\": 0,         \"data\": {           \"type\": 3,           \"len\": 25         }       }     ]   } }",
 			"ver": "1.0",
 			"api": [5]
 		}
 	}],
 	"app": {
 		"id": "157249",
 		"name": "Cool App",
 		"publisher": {
 			"id": "45124",
 			"name": "Cool Pub",
 			"ext": {
 				"nex_else": 0
 			}
 		},
 		"domain": "coolapp.com",
 		"cat": ["IAB19"],
 		"ext": {
 			"nex_sdkv": "6.4.0-0220c20"
 		},
 		"bundle": "com.coolapp",
 		"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp"
 	},
 	"device": {
 		"ifa": "45194b09-6fb7-414d-0000-00000000",
 		"dnt": 0,
 		"ip": "172.56.0.0",
 		"carrier": "T-MOBILE",
 		"ua": "Mozilla/5.0 (Linux; Android 8.0.0; ONEPLUS A3010 Build/OPR1.170623.032; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",
 		"make": "OnePlus",
 		"model": "3T A3010",
 		"osv": "8.0.0",
 		"js": 1,
 		"os": "Android",
 		"language": "en",
 		"connectiontype": 3,
 		"devicetype": 4,

 		"ppi": 420,
 		"hwv": "ONEPLUS A3010",
 		"geo": {
 			"country": "USA",
 			"type": 2
 		},
 		"lmt": 0
 	},
 	"user": {
 		"id": "45194b09-6fb7-414d-0000-00000000"
 	},
 	"regs": {
 		"coppa": 0,
 		"ext": {
 			"gdpr": 0
 		}
 	},
 	"ext": {
 		"screen_orientation": 1
 	}
 }

 

In App - Header Bidding

{
    "id": "f43d51c1-b409-4712-962e-66aa854c6668",
    "at": 1,
    "bcat": ["IAB26", "IAB25", "IAB24"],
    "imp": [{
        "id": "f43d51c1-b409-4712-962e-66aa854c6668-1",
        "instl": 0,
        "banner": {
            "h": 50,
            "w": 320,
            "pos": 5
        },
        "displaymanager": "millennial",
        "displaymanagerver": "6.8.0-740f2aef",
        "bidfloor": 1.67,
        "ext": {
            "nex_screen": 0
        },
        "pmp": {
            "deals": [{
                "id": "14659367140431317"
            }, {
                "id": "1505396883043566834"
            }]
        },
        "secure": 0
    }],
    "app": {
        "id": "44721",
        "name": "HeaderBidding Pub App",
        "publisher": {
            "id": "11974",
            "name": "HBPub",
            "ext": {
                "nex_else": 0,
                "imp.hb": 1
            }
        },
        "domain": "hbpub.com",
        "cat": ["IAB5", "IAB6"],
        "ext": {
            "nex_sdkv": "6.8.0-740f2aef"
        },
        "bundle": "id99999999",
        "storeurl": "https://itunes.apple.com/us/app/slader/id99999999?mt=8"
    },
    "device": {
        "dnt": 1,
        "ip": "47.149.000.000",
        "carrier": "WIFI",
        "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_0 like Mac OS X) AppleWebKit/604.1.38 (KHTML, like Gecko) Mobile/15A372  Safari/604.1.38 AM/2.2.3",
        "make": "Apple",
        "model": "iPhone",
        "osv": "11_0",
        "js": 1,
        "os": "iOS",
        "connectiontype": 2,
        "devicetype": 4,
        "hwv": "iPhone8,1",
        "geo": {
            "country": "USA",
            "type": 1
        },
        "lmt": 1
    },
    "user": {
        "id": "00000000-0000-0000-0000-000000000000",
        "geo": {
            "zip": "111111",
            "type": 3
        }
    },
    "regs": {
        "coppa": 0,
        "ext": {
            "gdpr": 0
        }
    },
    "ext": {
        "screen_orientation": 1
    }
}

 

Audio Ad Request

*Note the mime type in the video object is set to audio/mp4

	{
		"id": "d7de216e-10de-472d-b70f-4497c2e0cd83",
		"at": 2,
		"imp": [{
			"id": "d7de216e-10de-472d-b70f-4497c2e0cd83-1",
			"instl": 1,
			"banner": {
				"h": 480,
				"w": 320,
				"pos": 7
			},
			"video": {
				"h": 480,
				"w": 320,
				"pos": 0,
				"mimes": ["audio/mp4"],
				"linearity": 1,
				"minduration": 0,
				"maxduration": 30,
				"playbackmethod": [1, 2, 3],
				"ext": {
					"skippable": 1,
					"skipoffset": 7
				},
				"maxbitrate": 1200,
				"protocols": [5, 2]
			},
			"bidfloor": 1.0,
			"ext": {
				"nex_screen": 0
			}
		}],
		"app": {
			"id": "16745",
			"name": "Auido App",
			"publisher": {
				"id": "1744",
				"name": "Audio App Pub",
				"ext": {
					"nex_else": 0
				}
			},
			"domain": "nexage.com",
			"cat": ["IAB1", "IAB2", "IAB3"],
			"bundle": "com.audioapp.cma",
			"storeurl": "https://play.google.com/store/apps/details?id=com.audoapp.cma&hl=en"
		},
		"device": {
			"ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/65.0.3325.162 Safari/537.36",
			"model": "Non-Mobile",
			"devicetype": 4
		},
		"user": {
			"id": "DAf4044202-9a11-11e6-999-99999999"
		},
		"regs": {
			"coppa": 0,
			"ext": {
				"gdpr": 1
			}

		}
	}

 

Desktop

Desktop Banner

{
	"id": "3cf280f7-e915-40b6-8899-b52b3a1a05a5",
	"at": 1,
	"imp": [{
		"id": "3cf280f7-e915-40b6-8899-b52b3a1a05a5-1",
		"instl": 0,
		"banner": {
			"h": 90,
			"w": 728,
			"pos": 4
		},
		"displaymanager": "web",
		"bidfloor": 1.33,
		"ext": {
			"nex_screen": 0
		},
		"pmp": {
			"deals": [{
				"id": "1516645841564806891"
			}, {
				"id": "1465935692257969612"
			}]
		}
	}],
	"site": {
		"id": "146979",
		"name": "Desktop News Site",
		"domain": "desktopnewssite.com",
		"cat": ["IAB1", "IAB5", "IAB20"],
		"page": "http://desktopnewssite.com/homepage",
		"ref": "http://desktopnewssite.com/homepage",
		"publisher": {
			"id": "41692",
			"name": "PBH Network - HB",
			"ext": {
				"nex_else": 0,
				"imp.hb": 1
			}
		}
	},
	"device": {
		"ip": "24.181.000.000",
		"carrier": "WIFI",
		"ua": "Mozilla/5.0 (Windows NT 6.1; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.181 Safari/537.36",
		"model": "Chrome - Windows",
		"osv": "NT 6.1",
		"os": "Windows",
		"connectiontype": 2,
		"devicetype": 2,
		"geo": {
			"country": "USA",
			"type": 2
		}
	},
	"user": {
		"id": "YaBvR8vISx-00000000000"
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 0
		}
	}
}

 

GDPR

Notes on GDPR Requests

The following applies to the ONE Mobile RTB exchange.

  1. Oath does not check for 3rd Party consent strings. This means that if a user has explicitly given Oath permission to use his/her data, but not Bidder A, Oath will still pass the bid request to Bidder A with all the PII included.
  2. We will pass invalid consent strings (per the IAB spec) on the bid request. Since ONE Mobile cannot parse the consent string, the platform is unable to determine whether the user intends to grant Oath permission to use his/her data. In this situation, Oath strips the PII from the request prior to sending to bidders.

Consent Given

Full Request where Oath has been given consent

{
	"id": "7f6a9155-611a-4a25-93d6-3e62fbb7de9a",
	"at": 2,
	"bcat": ["IAB7-27", "NEX9-103"],
	"imp": [{
		"id": "7f6a9155-611a-4a25-93d6-3e62fbb7de9a-1",
		"instl": 1,
		"video": {
			"h": 1024,
			"w": 768,
			"pos": 0,
			"mimes": ["video/mp4", "video/3gpp"],
			"linearity": 1,
			"minduration": 0,
			"maxduration": 30,
			"playbackmethod": [1, 2, 3],
			"ext": {
				"skippable": 1,
				"skipoffset": 7
			},
			"maxbitrate": 1200,
			"protocols": [5, 2]
		},
		"displaymanager": "web",
		"bidfloor": 3.75,
		"ext": {
			"nex_screen": 0
		},
		"pmp": {
			"deals": [{
				"id": "1456336661859427317"
			}, {
				"id": "1475613002756537799"
			}]
		}
	}],
	"app": {
		"id": "178556",
		"name": “cool app",
		"publisher": {
			"id": "20541",
			"name": "cool pub",
			"ext": {
				"nex_else": 0
			}
		},
		"domain": "coolApp.com",
		"cat": ["IAB19", "IAB19-29", "IAB9-30", "IAB1"],
		"bundle": “99999999",
		"storeurl": "https://itunes.apple.com/us/app/id571393580"
	},
	"device": {
		"ifa": "99999999-9999-9999-A4A5-FC7611B4AC1B",
		"dnt": 0,
		"ip": "176.99.99.54",
		"carrier": "Bouygues",
		"ua": "Mozilla/5.0 (iPad; CPU OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302",
		"make": "Apple",
		"model": "iPad",
		"osv": "11_3",
		"js": 1,
		"os": "iOS",
		"connectiontype": 3,
		"devicetype": 5,
		"geo": {
			"country": "FRA",
			"type": 2
		},
		"lmt": 0
	},
	"user": {
		"id": "99999020-9C5B-4A68-A4A5-FC7611B99999",
		"geo": {
			"country": "FRA",
			"type": 3
		},
		"ext": {
			"consent": "BOOR44gOOR44gAAABAENAk-AAAAXx_______________________________________________________________gA"
		}
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 1
		}
	}
}

 

Consent Denied

The User has explicitly NOT given (denied) consent to Oath

***In the case, we do NOT pass any PII in the bid request. ***

 {
	"id": "a6e0dc7c-32db-41a2-9807-6833f29229a1",
	"at": 2,
	"imp": [{
		"id": "a6e0dc7c-32db-41a2-9807-6833f29229a1-1",
		"instl": 0,
		"video": {
			"h": 480,
			"w": 320,
			"pos": 0,
			"mimes": ["video/mp4", "video/3gpp"],
			"linearity": 1,
			"minduration": 0,
			"maxduration": 30,
			"playbackmethod": [1, 2, 3],
			"startdelay": 0,
			"ext": {
				"skippable": 0,
				"skipoffset": 7
			},
			"maxbitrate": 1200,
			"protocols": [5, 2]
		},
		"displaymanager": "web",
		"bidfloor": 4.29,
		"ext": {
			"nex_screen": 0
		},
		"secure": 1
	}],
	"app": {
		"id": "172875",
		"name": "cool app",
		"publisher": {
			"id": "26807",
			"name": "cool pub",
			"ext": {
				"nex_else": 0
			}
		},
		"domain": "coolapp.com",
		"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],
		"bundle": "com.coolapp",
		"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"
	},
	"device": {
		"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-G935F Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/66.0.3359.158 Mobile Safari/537.36",
		"make": "Samsung",
		"model": "SM-G935F",
		"osv": "7.0",
		"js": 1,
		"os": "Android",
		"devicetype": 4
	},
	"user": {
		"ext": {
			"consent": "BOOnJReOOk-mWABABBENAkAAAAASIAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA"
		}
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 1
		}
	}
}

 

No consent  OR Invalid consent

***In the case where Oath has explicitly NOT received consent or the consent string received is invalid, we do NOT pass any PII in the bid request.***

 {
	"id": "dc078eb4-ab69-4eec-b605-ba4a3260c9e2",
	"at": 2,
	"bcat": ["NEX7-101"],
	"badv": ["boots.com", "rwnewyork.com", "finalfantasyxvapp.com"],
	"imp": [{
		"id": "dc078eb4-ab69-4eec-b605-ba4a3260c9e2-1",
		"instl": 0,
		"banner": {
			"h": 250,
			"w": 300,
			"pos": 5,
			"api": [5, 3]
		},
		"displaymanager": "millennial",
		"displaymanagerver": "6.8.0-740f2aef",
		"bidfloor": 2.86,
		"ext": {
			"nex_screen": 0
		},
		"pmp": {
			"deals": [{
				"id": "1439479708865498153"
			}, {
				"id": "1507563276692745526"
			}]
		},
		"secure": 0
	}],
	"app": {
		"id": "88037",
		"name": "cool app",
		"publisher": {
			"id": "23947",
			"name": "cool pub",
			"ext": {
				"nex_else": 0
			}
		},
		"domain": "coolapp.com",
		"cat": ["IAB1", "IAB5", "IAB9"],
		"ext": {
			"nex_sdkv": "6.8.0-740f2aef"
		},
		"bundle": "999999999",
		"storeurl": "https://itunes.apple.com/us/app/stop-fun-categories-word-game/id99999999?mt=8"
	},
	"device": {
		"ua": "Mozilla/5.0 (iPad; CPU OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302",
		"make": "Apple",
		"model": "iPad",
		"osv": "11_3",
		"js": 1,
		"os": "iOS",
		"devicetype": 5,
		"hwv": "iPad5,3"
	},
	"user": {
		"ext": {
			"consent": "true"
		}
	},
	"regs": {
		"coppa": 0,
		"ext": {
			"gdpr": 1
		}
	},
	"ext": {
		"screen_orientation": 2
	}
}

 

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