Supported Mobile Banner & Interstitial Ad Types

We put limitations on our ad markup to ensure accurate display of quality ads every time on every device.

Ad developers should pay special attention to how their creatives function on different types of devices in both app and web platforms. Use the Oath Expo App to view your ads as they would appear on our SDK.

The Mobile Marketing Association (MMA) defined standard banner sizes that fit mobile devices. Whenever possible, the Marketplace includes device parameters in the bid request. This helps with targeting campaigns and getting compatible ad variations onto the right devices.

Oath Ad Platforms currently supports the ad types described below. By default, any of these can be delivered in response to a bid request. However, the publisher has the right to restrict this list.

Banner

A banner ad is an XHTML snippet that displays a clickable image. It’s typically written as <a href=”click link”><img ...></a> and includes an image tag to retrieve a tracking pixel. The <img…> element references the creative, specifies its height and width in pixels, and optional alternate text. 

Text only Banner ads which include an XHTML snippet that produces clickable text are also supported. These ads are typically written as <a href=”click link”>ad text</a> and includes an image tag for the purpose of retrieving a tracking pixel. Both of these ad types are suitable for all mobile sites.

JavaScript - MRAID

JavaScript is often used to create rich media ad experiences but is not as broadly supported across the mobile ecosystem as it is online. Be sure the site allows their use before serving JavaScript ads.

Most SSP publishers support MRAID 2.0 to facilitate the delivery of Rich Media ads. Support for MRAID is broadcast in each bid request, in the banner.api field. See Industry Resources for RTB Buyers for more MRAID detail.

JavaScript - Generic

Generic JavaScript is supported for the delivery of basic static banner and interstitial ads. To facilitate rich media, see the JavaScript – MRAID section above.

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