Understanding the Dashboard

Now that you're in the platform, get to know what can be done through the Dashboard.

Refer to the graphic below for feature location within the Dashboard.


1. Menu   2. Current Stats   3. Date Range   4. Visual Data Graph   5. Applications and Sites Tab
6. Ad Networks Tab   7. Marketplace Tab

Select the screen to view using the drop down menu (three lines in the nav bar on the left).

  • DASHBOARD - brings you right back to where you started. The tabs (Applications and Sites, Ad Networks, and Marketplace) are listed under the dashboard and identified by numbers 5 through 7.


  • REPORTS - Connect to information about the Reporting UI and our Reporting API.


  • AD SCREENING  - View the ads that have filled your inventory, easily block individual ads from appearing again.


  • ACCOUNT SETTINGS - Use these screens to set your reporting credentials, bidder groups, and block groups of unwanted bidders and ad types.


  • FINANCIALS - Use these screens to deal with Payment and Tax Info or Estimate your Earnings.


  • HELP - Includes documentation to help you get up and running or investigate more in-depth features of mobile advertising with the Verizon Media Ad Platform SSP.
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2. Current Stats

The At-a-Glance view of what is happening over-all in your SSP business. Revenue data is current to yesterday. Other data shown is updated as changes occur.

  • Revenue: the amount of money you made within the date range specified.
  • Ad Requests: occur when an ad placement within your site or application requests an ad from the server.
  • eCPM: Effective Cost per Thousand ads rendered, regardless of the campaign type.
  • RPM: Revenue Per Thousand ad requests received.
  • Fill Rate: represents the total percent of ad requests you make to our ad platform that result in an ad being displayed to your users.
  • CTR: Click Through Rate is a measure of mobile advertising campaign effectiveness. Calculated by dividing the number of users who clicked on an ad by the total number of ads served. Your goal should be more than 1%. This might also be considered revenue per thousand requests.


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3. Date Range

The start and end dates for the data you wish to display on the Revenue Trends graph below.

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4. Visual Data Graph

Choose the data you want included in this visual display graph by selecting Tabs (Applications and Sites, Ad Networks, or Marketplace).


Display Settings (upper right corner)

To filter the data about the money you are bringing in (when and how) click the display settings: Revenue, Ad Requests, eCPM, RPM, Fill Rate and CTR.


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5. Applications and Sites Tab

Create and manage all of your apps and sites from this tab. Customize the display to view Apps and Sites as interactive tiles or in a list. Then select four of eight key indicators that you feel are most significant. Use the filter and sorting features to drill into your data quickly. See Customize Your View for more detail.

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6. Ad Networks Tab

Delve into your Ad Network statistics from this tab. See the total revenue each network is bringing in. Monitor the number of Ad Requests, Ad Responses, Ads Rendered, eCPM, RPM, CTR. Rank and sort each column of data as you like. See Ad Networks Tab for more detail.

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7. Marketplace Tab

View Marketplace details and manage Marketplace assignments and settings from this tab. See the Marketplace Tab for more detail.

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Next Step: Create App/Site

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